categorization of wine, spirits and beer –

Missing from most other database sources is an accurate, up-to-date, product categorization of wines, spirits, and beer. eSkye is able to leverage its in-depth knowledge of the wine industry to ensure products are properly set up and maintained. This powerful information can be leveraged for analysis, presentations, eCommerce, category management, and participating in the GS1 data network.

dynamic, yet flexible

A dynamic Database - an average of 100 new products and many updates are processed monthly, keeping the Missing Link Global Wine & Spirits Database™ up-to-date with the latest packaging and newest products available. Through the industry’s premier delivery system, eSkyeServices.com, users receive delivery from a variety of options including CD or DVD, FTP Site and email.

Standard Database captures include all merchandisable views. All images are provided in the image size requested (including full size). Additionally, products are measured to the nearest 1/100th of an inch - guaranteeing accurate dimensions.

informed decisions

One of the keys to distribution efficiency is accurate information.

The beverage alcohol industry is inherently fragmented with the 3-tier system. Every product may have it’s own product numbers assigned by only by the brand owner, but by each distributor and retailer that sells it.

Marketing managers continuously have to be updated with information on the changing customer needs, buying patterns, new initiatives and so on to be in the forefront of competition. This is very difficult if they cannot match information coming from trading partners with other source and tie them all to a single product description. This is also essential for anyone doing business with chains. Chains require category management and accurate data.